At 135m, The London Eye is the world`s largest cantilevered observation wheel. It was conceived and designed by Marks Barfield Architects and was launched in 2000.It has won over 85 awards for national and international tourism, outstanding architectural quality and engineering achievement. In fact, it has become the UK`s most popular paid for visitor attraction.In 2020, The London Eye celebrated its 20th birthday, you can visit our exhibit on our eye-conic story for FREE at our Ticket Hall!